Download Our Training Brochure "Brand Management"

Learn how to build and implement an effective Brand Plan.

Why this brochure?
Brand Management


This programme follows a logical and systematic brand planning process.

Key topics covered:

puce_feuille.jpgEvidence-based marketing & market research
puce_feuille.jpgPatient flow techniques 

puce_feuille.jpgMarket, product and competitor analysis
puce_feuille.jpgStakeholders analysis

puce_feuille.jpgSWOT analysis
puce_feuille.jpgProduct strategy
puce_feuille.jpgProfiling, segmentation & targeting
puce_feuille.jpgMulti channel marketing

Participants are divided into syndicates of 3 and guided through the theory before competing during a highly detailed case study.

Brand Managment training programme pharma