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Profiling, Segmentation & Targeting - Level 2

Build a target list and allocate the right frequency of contacts per segment!

Why this Booklet
Profiling, Segmentation & Targeting

 

Persuade your sales team to adopt an effective segmentation and targeting step by step process that drives results:

puce_feuille.jpg Understand the principles of profiling, segmentation and targeting

puce_feuille.jpg Discuss the pros and cons of segmentations used in the industry

puce_feuille.jpg Compute the optimal frequency of contacts per segment

puce_feuille.jpg Estimate impact on sales and ROI

puce_feuille.jpg Case studies & simulations with a population of physicians

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