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"Profiling, Segmentation & Targeting"

Become successful in your targeting execution.

Why this Booklet
Segmentation & Targeting


Get a clear view of the profiling, segmentation, and targeting process step by step:

puce_feuille.jpg Understand the various profiling criteria

puce_feuille.jpg Use a segmentation framework

puce_feuille.jpg Select the target segments

puce_feuille.jpg Define an optimal visit frequency

puce_feuille.jpg Understand the impact and ROI of sales strategy per segment