Download our booklet "Key Account Management"

Learn how to build and implement an account plan!

Why this Booklet
Key Account Management


Follow the Key Account Planning Process to maximise impact with an optimal return on investments.

Provide a strong methodology to optimise accounts' productivity.

puce_feuille.jpg Analyze and segment accounts effectively

puce_feuille.jpg Understand & identify decision making units

puce_feuille.jpg Conduct SWOT analysis

puce_feuille.jpg Set objectives for each KPI